Where to Buy Gold Online with Confidence
Gold continues to shine in 2025 as investors seek out safe-haven assets in response to rising inflation, market volatility, and geopolitical instability. With gold trading above $3,100 per ounce, more buyers are turning to online dealers for convenience, competitive pricing, and access to a wide range of bullion and collectible products.
But not all online gold dealers are created equal.
To help you navigate your options, we’ve curated a list of the Top 8 Online Gold Dealers for 2025, focusing on those offering strong reputations, transparent pricing, broad product selection, and no minimum purchase requirements.
Bullion Exchanges
Website: bullionexchanges.com
Overview:
Headquartered in New York City’s Diamond District, Bullion Exchanges is a premier precious metals dealer known for its excellent customer service, competitive pricing, and extensive inventory. The company offers a wide array of gold products, including IRA-eligible bullion, modern collectibles, international issues, and limited-edition coins. With a user-friendly website and a physical showroom in New York City, Bullion Exchanges appeals to both new buyers and seasoned investors seeking transparency, fast shipping, and authenticity.
Pros:
- The Lowest Prices Online
- Excellent product variety, including exclusive and international releases
- Trusted for both bullion and collectibles
- Real-time pricing with secure and fast shipping
- Price Match Guarantee
- Bullionaire Club Rewards Program
- Responsive customer service and live chat
- Free shipping on $199+
Cons:
- Limited in-store access (New York only)
- Hot items may sell out quickly during peak demand
JM Bullion
Website: jmbullion.com
Overview:
JM Bullion is a top-tier gold dealer with a reputation for affordability and efficiency. Founded in 2011, the company offers a vast selection of gold coins, bars, and rounds, including options from sovereign mints like the U.S. Mint, Royal Canadian Mint, and Perth Mint. Their platform is intuitive, making it ideal for both new and experienced investors. JM Bullion also provides free shipping on qualifying orders and offers transparent, real-time pricing.
Pros:
- Competitive prices and fast delivery
- Free shipping on $199+
- Great for both bullion stackers and collectors
- Offers ACH, credit card, and crypto payment options
Cons:
- Phone support can be limited during high-traffic hours
- Product pricing can be higher than other dealers, such as Bullion Exchanges
- Limited selection of rare numismatic coins
APMEX (American Precious Metals Exchange)
Website: apmex.com
Overview:
APMEX is one of the largest and most trusted names in the precious metals industry, serving customers worldwide since 2000. The company offers over 20,000 products, including fractional gold coins, collectible proofs, exclusive MintDirect® offerings, and pre-1933 U.S. gold. APMEX is especially popular with repeat buyers due to its loyalty program, AutoInvest tools, and exceptional order tracking. Whether you're just starting or adding high-end collectibles to your portfolio, APMEX has something for everyone.
Pros:
- Massive product inventory with global reach
- Offers IRA-eligible gold and exclusive releases
- AutoInvest and APMEX Club rewards programs
- Exceptional packaging and security
Cons:
- Premiums on some exclusive items can be higher
- Free shipping only on orders $199+
- Prices tend to be higher than other dealers, such as Bullion Exchanges and SD Bullion
SD Bullion
Website: sdbullion.com
Overview:
Founded in 2012, SD Bullion has quickly grown into one of the most respected low-cost gold dealers online. They’re especially known for their no-frills pricing model and minimal premiums over spot, making them a top choice for value-focused investors. SD Bullion offers a robust selection of gold bars and coins from major mints and features a “Doc’s Deals” section for weekly discounted items.
Pros:
- Extremely low premiums
- Weekly specials and promotions
- Simple, user-friendly experience
- Secure and discreet shipping
Cons:
- Fewer collectible or premium coins
- Basic web interface compared to competitors
Money Metals Exchange
Website: moneymetals.com
Overview:
Money Metals Exchange has made a name for itself as a beginner-friendly gold dealer focused on education and accessibility. The company offers fractional and full-ounce gold products, as well as automatic monthly accumulation plans. With competitive pricing and a strong emphasis on investor education, it's a solid option for those looking to build a gold position gradually over time.
Pros:
- Monthly investment plans available
- Wide selection of fractional gold
- Free educational resources and market insights
- Transparent and competitive pricing
Cons:
- Smaller catalog compared to competitors
- Limited availability of high-end collectibles
Orion Metal Exchange
Website: orionmetalexchange.com
Overview:
Orion Metal Exchange offers a customer-first approach to buying gold, with an emphasis on education, fair pricing, and long-term support. The company provides free investment consultations and customized portfolio options, along with gold IRAs and secure storage partnerships. Their no-pressure sales model makes them ideal for those new to the precious metals space.
Pros:
- Personalized, low-pressure buying experience
- Buyback commitment and transparent quotes
- IRA support and secure storage solutions
Cons:
- Less online visibility than some competitors
- Smaller product selection for non-IRA buyers
Silver Gold Bull
Website: silvergoldbull.com
Overview:
Silver Gold Bull operates in both the U.S. and Canada and offers an extensive selection of bullion and fractional gold. Their platform includes detailed product pages, educational tools, and vault storage options. They are known for consistent inventory and a price-match guarantee, making them ideal for buyers who want peace of mind when shopping.
Pros:
- Strong customer service and online tools
- Price-match guarantee on most products
- Offers both domestic and international shipping
- IRA and secure storage services available
Cons:
- Some site features can be slow to load
- Higher shipping minimum for free delivery
BullionMax
Website: bullionmax.com
Overview:
Launched in 2021, BullionMax is a fast-growing dealer focused on accessibility and ease of use. Their platform is modern and intuitive, with featured deals for first-time buyers, popular gold coins, and bundled offers for those building their stack. Though newer, BullionMax is backed by industry veterans and has quickly earned a reputation for trust and speed.
Pros:
- Great for beginners and casual buyers
- Regular discounts and bundle offers
- User-friendly interface and modern design
Cons:
- Smaller inventory compared to older dealers
- Limited history and third-party reviews
Final Thoughts
Whether you're investing in bullion for the first time or you're a seasoned collector looking for premium coins, these top 8 online gold dealers offer reliability, transparency, and strong customer support. Each brings something unique to the table—from deep inventories to expert education tools—making them standouts in the 2025 gold market.
Looking to compare gold prices in real time?
Visit BullionHunters.com to find the lowest prices on gold bars and coins across trusted dealers—all in one place.
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Top 8 Gold IRA Providers of 2025
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